Identifying early in his career that business innovation challenges have more in common with science experiments than they do with business challenges, Petar founded Ebtikaar, a boutique advisory that reframes innovation challenges through the lenses of Human- Centred design and first-principles abstract reasoning, in order to reimagine and reinvent disruptive innovations.
In just over a year, Ebtikaar has executed a portfolio of successful projects across the UAE, including the region’s first academically- supported entrepreneurship accelerator mentorship program, along with building intrapreneurship and innovation competencies in the Dubai Government under the highly-acclaimed EXPO 2020 and Dubai 10X initiatives. With a focus on youth talent development, Ebtikaar is working alongside the UAE Ministries of Education and Youth to develop innovation competencies across the youth of the UAE.
Petar is a contributing writer for Entrepreneur Middle East, Arabian Business and Inc. Arabia. Nominated for the 2017 Arabian Business ‘Mentor of the Year’ award, Petar is a Global Mentor for 1776, and advises a number of Emirati entrepreneurs launching startups and new business ventures in fields as diverse as nationwide cybersecurity, IT, and technology-enabled F&B and retail platforms.