A human centred design consultant, Loubna started her tech career in 2014 and founded her own tech startup. 2 years later, she received a UX and design thinking for tech products training from Google. Being very passionate and an advocate of the Design Thinking process, she went back to become a Google Trainer for UX masterclass in 2017. Since then, Loubna has given many talks and workshops in the field, mentored and advised startups as well as clients. She is currently leading the Product & Innovation team at Ideatolife. Today, Loubna is also engaged in the civic society through her support for women’s place in technology, she gives trainings to girls from the age of 12 till 18 through Girls GOT IT in rural areas. She also gives back to her alma mater through free lectures and workshops on Design Thinking.