Lauren has been training entrepreneurs, marketers and product leaders how to harness the power of community to create a cult like customer following and achieve aggressive growth goals. The author of “The Community Manager’s Playbook”, she is an expert at scaling new ventures, building thriving communities, and creating brands that drive demand.
“Lauren is one of the world’s leading experts on community-driven marketing and one of the few who understands how to build real healthy communities that drive growth,” according to David Spinks, founder of CMX, the organization training professional community builders globally.
She applies her signature approach “Think like a Brand. Act like a Startup.”™ to turn marketing into a growth driver. The model has been fire tested with hundreds of startups as a founding instructor at General Assembly and EIR at Columbia University. She has spent a decade working as a CMO with startups, scale-ups, and corporate innovators.