Joumana is a continuously curious learner, with more than 10 years of experience investigating the intersection of services, design, business and people. Passionate about bridging different industries using design methodologies, she facilitates workshops and prototypes design processes together with client teams to empower them to implement design led solutions within their companies. Currently at Fjord Madrid, her clients include UOC, Caixa Bank, ABC, Zurich Santander and Generalitat de Catalunya. Furthermore, Joumana previously founded and headed Mirada Madrid, as well as the Beirut Service Jam. She holds a Masters in Design Management from IED Barcelona and a Bachelors in Graphic design from AUB.