Designing for humans necessitates, today more than ever, that we contextualise the Design Thinking stages and process. How are meaning and emotion integrated in designing a digital experience and what components do they illustrate? A talk about relationships, associations and contexts, and how they all affect meaning construction in a felt-experience.
Design Thinking / Experience Design / Emotional Design
How the pace of global change is accelerating through compelling case studies, to the point that the world has simply become unpredictable. Disruptions are coming from different places and from people with no subject matter expertise in the spaces they are disrupting (founder of AirBnB is a graphic designer, the founder of Uber is a Computer Scientist...). The main focus of the talk is revealing the "Smart Failure" methodology, a method of problem-solving based on combining the logic of the Scientific Method with empathic Human-centred design.
Design Thinking, human-centred design for problem-solving
How can service design enable a shift in perspective? Is it limited to the consumer world or can academia benefit as well? Joumana shares her experience in putting the user at the center of the process and creating a service vision that empowers both the student and the university to engage in new narratives. Using UOC (Universitat Oberta de Catalunya) as a case study, we explore how insights are gathered, a service vision is shaped, and use-cases are co- created in order to proactively design the future student experience.
service design, vision and design pillars, storytelling, user centric design
Wael will showcase several projects detailing how story telling unfolds through planning a narrative arc, conveying personality and sharing emotions and creating participatory experiences online and IRL. By examining links between storytelling and graphic design he will discuss work spanning editorial, exhibition and website design.
Graphic Design, Branding, Brand Strategy, Typography, Illustration
We believe that every established company is trying to answer the following question in this time of rapid change: How do we transform companies at a global scale when they don’t have the practice of design (or innovation) at their core? To answer this, we will use IBM as an example, and share with the audience how we are transforming IBM by creating a sustainable culture of design and design thinking through people, places, and practices. We want to showcase how design, designers, and the radically collaborative approach of IBM Design Thinking can change the way companies work.
Storytelling, Experience, UX, Design Culture, Design studios, Technology
How do forward-thinking and product-first companies approach data to design cohesive end- to-end customer journeys? In most companies today, individual departments are limited to siloed data and are unable to experience the full customer journey as customers do. How should we approach data to enable departments to achieve the holy grail of UX – a cohesive end-to-end experience?
User Experience, Product Design, Experience Design, Software as a service, Product-first, Data, Analytics
Working in an agile way is not a walk in the park, if anything it's a surefire way to test those work friendships you're worked hard at developing. How does design plug in to the agile workflow, how do we make sure we test, iterate, learn, and grow the product while feeding the development cycle.
Design sprints, teamwork, digital, production
Tying marketing activities with sales results is a difficult exercise. This talk will show you how to align your objectives across departments and to use the right marketing ploy in coordination with sales interactions. All of this, based of A/B testing and performance optimization.
Account-based marketing, automation, customer acquisition, sales
As new communication possibilities seem to materialize daily, understanding how visual storytelling is changing in response has become more important than ever. VR/AR/MR, location-based immersive narrative experiences, the explosive number of theme parks, and even Escape Rooms have opened up new ways for audiences to be engaged by those creators that desire to craft characters and plots in user experiences across platforms. Even for those working in more traditional media, the importance of understanding the new language rising around immersive storytelling has never been greater. John will unpack the cutting-edge narrative ecosystem surrounding the latest technological tools and discuss coming advancements being implemented through AI that will impact story possibilities.
Storytelling, Virtual Reality, Augmented Reality, Escape Rooms, Theme Parks, Immersive Storytelling,
Designing 360 video and VR/MR experiences beyond live action content, as covered by a VR/MR artist creating mixed media experiences. This talk will cover case studies of projects created for brands like AlJazeera, LiveNation, Marie Claire, and Facebook and will discuss the methods, challenges, ethics, and creative direction of designing these experiences for optimal brand engagement.
Designing animated 360 video; creative direction of branded mixed media experiences
Art in VR - With Googles latest technology called Tilt Brush, artist are given a new dimension to draw in. In this talk Emily will showcase the history of this tool, functionality and UI and of course a lot of inspirational use cases on how to use Googles 3D drawing tool. Let's make the world a more colorful place!
Art in VR, immersive storytelling, live demo
“Can you please pass the salt & pepper?” In any language, a phrase commonly uttered, easily recognized, and readily responded. Why can’t we speak with such ease when addressing our travel needs and interests? It’s on the cusp! We’ll examine the incredible consumer trends we are seeing globally in their collective embrace of new technologies including chat, voice, and even emoting. And it’s effect on the Travel industry and how airlines, hoteliers and even airports are responding to these traveler expectations. We’ve gone from click to swipe; next up? Utter.
Mobile, E-commerce, Voice, Chatbots, AI
Conversational commerce is an approach that puts conversations between brands and their customers at the heart of the User Experience. By utilising chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands and services have an incredibly potent channel to imprint branding and sell directly to consumers.
Natural Language Understanding, intelligent agents, chatbots
We keep seeing trends of self-driving pizza trucks, robots that assist death, and visions of uploading our brains to the cloud to live forever. While these technologies promise a very glossy future with happy users and good experiences, there is a dark film noir happening in the background. Social Media pushes people to recluse and normalizes beauty, a bug in the Nest system leaves babies in the cold without a plan B, and an AI car chooses to crash itself with you in it to save a school bus. A toaster resells itself on the internet and you can feel weird attending mass on Youtube for the price of a Netflix package. The goal of this talk is to enable people to think critically and reexamine their indoctrinated assumptions when they assign behaviors to objects and services that people interact with. It also democratizes talks of the future, which should not only rest in the hands of programmers and big corporations. Is this what the user really wants, or is it a higher power manipulating in the promise of progress? As powerful as technology becomes, its greatest power is in how it reflects who we are and what we choose to do.
Interaction Design, AI, Robotics, Service Design, Machine Learning, Fiction, Dystopias, and Product Design
Karim will be talking about the importance of Psychology in the digital world. He will be explaining the process it takes to take a concept from idea to market. The steps it takes to get your product to the market, and how to master a concept for pre-sale before product launch.
Psychology, Technology, Development, User Interface, Prototyping, Idea, Concept Creation
Today, good brand perception is no longer about a just a cool advertisement or a well designed visual. It’s about everyday experiences with the brand that meet daily expectations of the user/customer. Our creative and business process has evolved from selling products to selling positive experiences and building emotional connections that last. This is done anytime, anywhere, and on any platforms. Building a brand journey that can survive today’s challenges requires letting go of some old operating models and embracing a new and innovative way of thinking, planning, and implementing business, design and marketing strategies. Are you ready for the change?
User Journey, Customer Experience; Strategy; UX research
IBM Design Thinking is our approach to applying design thinking at the speed and scale the modern enterprise demands. It’s a framework for teaming and action. It helps our teams not only form intent, but deliver outcomes— outcomes that advance the state of the art and improve the lives of the people they serve. At IBM, we define design as the intent behind an outcome. We use design thinking to form intent by developing understanding and empathy for our users.
User Journeys, Empathy Maps, User Testing, Research, Ideation, Data
In a connected, fast pace world where customers are constantly living new experiences that raise their expectations, the concept of "Minimum Lovable Service" has come to replace the well known "Minimum Viable Product". The aim of this workshop is to explore the role of research in designing "Minimum Lovable Services" to enhance user experience and ensure business success. Using qualitative and quantitative research methodologies we will focus on three key moments (definition, testing and release) experimenting different tools that you can take back and implement internally.
Design Research, User-centric Design, Qualitative Research, Quantitative Research, Business Design
Interactive workshop, demonstrating how UX principles can be applied to your own life. We always think about the user, but what about ourselves? How can we optimise our lives to solve our problems and prioritise our own happiness. This workshop will combine reflection, brainstorm and group work to come to a solution and a prototype.
User Experience, Problem solving, Optimisation
In this workshop, we jump across the boundaries and live the different user experiences through accessible designs. Participants will learn about the challenges faced by people with different abilities, and work on evaluating and retrofitting inaccessible design to create a pleasant and useful experience for everyone.
Assistive Technologies, Web Accessibility, Digital Accessibility Challenges
By definition, User Experience is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. What is pleasure and how do we achieve it in UX? We will be taking a closer look into game mechanics to learn about what makes an experience more enjoyable and ‘fun’.
Gamification, UX, cognitive science, user engagement
Inspired by video games interfaces from the 1970–1990, participants will create their own lettering pieces marrying the Arabic script with 8-bit pixel grids.
Lettering, Typography, Graphic Design, Calligraphy
A hand-ons workshop that tackles the process of idea generation and feature testing for mobile apps that includes the fundamentals of UX, understanding users, developing a product goal, generating a product concept and fundamentals of paper prototyping & testing.
Design thinking process, UX fundamentals, idea validation, paper prototyping
How to create a consistent online/offline customer experience to market the product for that particular target.
Customer Experience, Online, Offline, Target Market